It is important to properly establish the design aesthetic for a wedding's print and environmental pieces, to tie seamlessly into the bride's vision of her wedding and the venue, dresses and flowers she has chosen. I created print and environmental pieces specified to the brides preferred aesthetic and dress and flower arrangement color pallets. Navy and pale pink were insisted upon. The wedding was an outdoor one, so the asthetic included a rustic yet charming feel for the environmental signage, save the date, and wedding invitation.